![]() ![]() Whatever your preference, you have options with video. If it’s the content you care about, you can listen without watching. If you’re interested in the aesthetics, you can watch with the volume off. It’s a richer form of content than just text or photos and it’s more versatile as well. And video rules them allĭespite the demand for pretty pictures, video has comes to rule the social media landscape. As a result, the use of private chats and ephemeral stories on Instagram and Snapchat are more appealing to them. ![]() In addition, it seems that Gen Z has absorbed a lot of the privacy warnings and taken to heart some of the ethical issues that come with oversharing on platforms like Facebook – after all, they’re also thinking about their futures and know that what happens on the Internet doesn’t stay there. It’s way more image-based and way less text-based, and you don’t get everyone’s rant.” “You get to choose to see all the good stuff and none of the junk. “Snapchat and Instagram are cooler for younger generations because they have less content,” he said. ![]() Mark McIntyre, CEO of advertising and web design agency MaxAudience, told The Manifest that the flight to purely visual platforms such as Instagram, Snapchat, and YouTube could be because younger audiences aren’t interested in sifting through different kinds of content to get to what they know they like. ![]()
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